Five ‘Instagrammers’ or online influencers from Japan explored the Boracay island on March 9-11, 2019.
Tourism Promotions Board and DOT Tokyo in partnership with Cebu Pacific Airlines invited these online celebrities as part of familiarization trip entitled “The Philippine Fun Instagram Ambassadors”.
The project aims to create awareness of Philippine tourism destinations through Instagram, one of the most recognized social media platforms in Japan. The Instagrammers are required to make 7 Instagram posts and three posts in their Instagram stories per day.
DOT VI provided welcome lei and assistance during the group’s tour.
During their first day, the Japan-based Instagrammers explored various souvenir shops and had a hearty lunch at Sunny Side Café.
On the second day, the group visited Puka Beach and the world renowned white beach. The group ended their day tour with appetizing dinner at Discovery Shores. The Instagrammers also enjoyed sunset cruise and island hopping.
“I was surprised with the improvement of Boracay after six months of rehabilitation. I am thankful for this wonderful opportunity to showcase the beauty of the Island. Truly, the island is one of the best beach destinations in the world,” said one of the Japanese Instagrammers.
DOT VI supports underwater clean up in Boracay
Meanwhile, DOT in Region 6 gave its support to the underwater clean up of the white beach of Boracay organized by Philippine Travel Factory. The project aims to promote awareness in the protection of the Island’s biodiversity.
“The underwater cleanup is in line with the DOT mandate to support sustainable tourism. This initiative will encourage other businesses to intensify their corporate social responsibility efforts” Regional Director Atty. Helen J. Catalbas stressed.
The Department of Tourism, Department of Environment and Natural Resources, LGU Malay, Philippine Coast Guard, Boracay Business Administration of Scuba Shops (BBASS), Aqualife and Japanese Divers gathered for a half-day underwater clean up on March 10, 2019.
Mr. Takahito Suzuki, General Manager of Philippine Travel Factory expressed his appreciation to the government agencies in supporting the underwater cleanup, “Every year we conduct beach cleanup in Boracay because we would like to create sustainable tourism culture as travel agents. And we will continue to collaborate with government agencies,” he added.
After an hour of clean up, divers collected four (4) sacks of assorted trash containing car batteries, bottles, plastics and cans. Non- divers helped by segregating the garbage collected during the cleanup. (DOT 6)